Friday, July 27, 2007

File Name: I'm Not Surprised

In the News--

Just as Evian is "naive" spelled backwards, Aquafina is combination of the prefix aqua Latin meaning "water," and fina, American for "sucker."

NEW YORK - So you thought that water in your Aquafina bottle came from some far-away spring bubbling deep in a glen?

Try the tap.

PepsiCo Inc. is the latest company to offer some clarity about the source of its top-selling bottled water as it announced on Friday it would change the label on Aquafina water bottles to spell out that the drink comes from the same source as tap water.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled “P.W.S.” The new labels will spell out “public water source.”

Full Story at MSNBC

* * * So basically, if you're buying Aquafina, you are paying for the bottle and the temperature of the water (if you purchase it in the cooler of your market), but the water, why that's pretty much free anywhere. Water: free at a tap near you.

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